Versace

Writing for a luxury fashion company is always a challenge, but writing for Versace is an out-of-this-world challenge. Whilst working for the global leading audio-branding agency PHMG, I provided the demo content to play on their on-hold messaging system across the UK. It’s worth noting the content is written specially for audio purposes. Have a listen and have a read below…

The cross of Jesus… the vitality of a jewel… the image of Medusa. At Versace, the path to the future begins with heritage. This is our Tribute Collection: a tribute to Italy, a tribute to our ancient culture and art, and most of all? A tribute to Gianni. And in the recreation of his artistic genius, we find something unique – legacy, coming together with renaissance. Enter the world of Versace – visit versace.com.

40 years ago, a new era was born, a dawn of Italian indulgence. Our world is different – it’s mystical, it’s mesmeric – but most of all, it’s real. Here, your realm of possibility is immeasurable. Conquer… inspire… unearth your reign of prestige.

Heritage is important, of course it is… but it’s partner? Personality. And this collection is your chance to forgo conformity… embrace individuality and create your own culture. For him… for her… for you – Versace Spring Summer 18. Shop the collection at versace.com.