Author Archives: langfordwrites

In July 2023, I achieved an A-grade in the world renowned Mini MBA in Marketing. The course covers the same content taught on MBA programmes at top business schools. The course covered ten modules: Market Orientation, Market Research, Segmentation, Targeting, Positioning, Objectives, Product, Price, Integrated Marketing Communications and Distribution.

The Brief: The Campaign: This assignment was set in the midst of the pandemic, and we wanted to inspire audiences during lockdown. Appealing to the target demographic of 16-22 year olds, this advertisement stresses that whilst you may be restricted in a geographical capacity, you’re not when it comes to learning a language. This isContinue reading “Duolingo”

AO.com wanted a 30-second radio script to be a part of a multichannel campaign to promote their fridge freezer range throughout the summer months and during the 2018 World Cup. The brief: Consider both the creative idea of the script, plus any legal elements that may need to be included. · Key proposition: Haier American-styleContinue reading “AO.com”

Visually, it’s clear more and more businesses are fighting to stand out from the crowd. Giant billboards, TV advertisements and snappy slogans flood the eyes day-in, day-out. But listen closely and you’ll discover there’s also a brand battle emerging in the airwaves, with each company fighting to get their own unique voice heard.  Chances are,Continue reading “Subliminal sounds that strike a chord”

Establishing a strong brand identity is fundamental to the success of any business. The McDonalds golden arches… the Nike swoosh – both strikingly simple designs which rose to dominate a global consumer landscape. But in the realm of the smart speaker, the flexibility to create similar iconicity simply isn’t available. With only three virtual voiceContinue reading “Your brand identity speaks for itself”

Nickname: The Toffees Stadium: Goodison Park (Capacity 39,572) Manager: Sean Dyche Last Season: 17th Everton come into this season on the back of a second successive relegation scrap and Manager Sean Dyche promised big changes to avoid a similar campaign this time around. But it’s been a summer of few arrivals at Goodison Park andContinue reading “Everton”

Nickname: The Saints Stadium: St Mary’s Stadium (Capacity 32,505) Manager: Ralph Hasenhüttl  Last Season: 15th IN OUT Gavin Bazunu (Manchester City) €14m Fraser Forster (Tottenham Hotspur) FREE Roméo Lavia (Manchester City) €12.3m Shane Long (Reading) FREE Armel Bella-Kotchap (VfL Bochum) €10m Harry Lewis (Bradford City) FREE Style of Play: 4-2-2-2   Southampton play with aContinue reading “Southampton”

Nickname: The Bees Stadium: Gtech Community Stadium (Capacity 17,250) Manager: Thomas Frank (DNK) Last Season: 9th Brentford continue to overachieve and last season they almost qualified for European football. The Bees finished higher than West London rivals Chelsea and Fulham, and with the inspiring Dane Thomas Frank still at the helm, you wouldn’t be surprisedContinue reading “Brentford”

Nickname: The Red Devils Stadium: Old Trafford (Capacity 74,310) Manager: Erik ten Hag Last Season: 3rd There were plenty of high and low points last campaign, but overall, Erik ten Hag’s first season in charge can be deemed a success. The Dutch Manager’s growing influence at Old Trafford, combined with some astute summer signings, meansContinue reading “Manchester United”

Let’s face it – there aren’t many casino challenges where winning is guaranteed – that was until PokerStars Casino’s Spin of the Day arrived on the Slot scene. Spin of the Day is a new casino classic packed with daily wins, cash and Free Spins. And the best part? This prize-packed promotion is available forContinue reading “Spin of the Day”