Duolingo

This assignment was set in the midst of the pandemic, and we wanted to inspire audiences during lockdown. Appealing to the target demographic of 16-22 year olds, this advertisement stresses that whilst you may be restricted in a geographical capacity, you’re not when it comes to learning a language.

This is a more humorous and in-your-face advert, but the message is clear. The second sandwich is more exciting in terms of ingredients and this is mirrored by the translation which is significantly more interesting.

Whilst students are the ones actively signing up to learn, teachers and parents also play a vital role in education. The brief asked if there was a way we could intertwine and connect these audiences in one simple advert.

In terms of the design, we mirrored the in-app experience to pique the interest of the smartphone generation. The language we’ve used is deliberately tongue-in-cheek which is typical of Duolingo’s brand and identity. The result is a great talking point for mates waiting for the next tram or bus.