Mortgage information and being put on-hold… it’s not the most exciting combination, but that’s no excuse for not engaging your audience. Canada’s leading broker, True North Mortgage, wanted a humorous and entertaining On-Hold Marketing script. Here’s what I came up with…
Hey, sorry to keep you waiting – sourcing the lowest mortgage rates in Canada is busy work! Anyway, while we’ve got you here, we’d like to tell you how we’re the best of bank and broker. Sure, we offer better mortgages at better rates, but we give unbiased, expert advice too. Oh, and the best part? It’s completely free! Please hold while we connect you.
Since starting out in 2006, we’ve funded $13–billion in mortgages – including 2.5-billion just last year. Yes, we know that’s a day’s work for Jeff Bezos, but can he say his clients save over $3,000 on average? We can – so come on, make Jeff jealous, choose True North Mortgage. Please hold while we connect you.
First time buyer? You’re probably already a little overwhelmed, so there’s no use in telling you it’s the biggest financial decision you’ll ever make… oops. Don’t hang up – we’ve got this – in fact, we’ve got the lowest mortgage rates in Canada. Now breathe a sigh of relief; a member of the team is on the way.
Is your mortgage coming up for renewal? We’ll let you in on a couple of secrets. One – experience shows that banks offer to renew clients a discount of 25% off posted rates. And two – switching lenders isn’t time-consuming with us. So what are you waiting for? Oh, yeah you’re on-hold, sorry – we’ll connect you in just a moment.
It really doesn’t matter where you are in Canada, you won’t find a better mortgage rate than right here. For all we care, you could be standing admiring the thundering waters of Niagara Falls, although it would be a strange time to be calling us. Anyway, you get the picture, and you get the best rates… at true north mortgage.ca.
Jack Langford 